The latest from John Thorogood

Welcome to our January Newsletter, where our lead article looks at the property market this year and what is in store as 2019 unfolds. We also look at welcome news that home ownership rates for young families are on the rise, and contrast that with a recent report looking at the relationship between parental wealth and the ability to buy a home. If you're looking to sell your property this year then take a look at our article which details why prospective buyers take just eight minutes to decide whether a property is suitable or not.

Looking forward to 2019

2018 was certainly a year of ups and downs in the property market, with the overriding factor in the last quarter being the imminent break from Europe as well a continued hangover from the stamp-duty changes made over 4 years ago! As we move closer to March 29th 2019 (the official date of Brexit), there remains a certain level of uncertainty in the market, however this should be tempered with some optimism. Agreed sales at John Thorogood in December and January have been up versus the previous four months. And people clearly still need to move! New registrations from buyers needing more space have indicated that Brexit or no Brexit, life goes on. Furthermore, people are looking at the gains that property could make in the post-Brexit period.

Interest rate uncertainty

Something which is currently subject to extreme uncertainty throughout 2019 is interest rates, with the Bank of England having already increased rates last year for only the second time in over a decade. On the one hand Mark Carney, governor of the Bank of England, has indicated that the Monetary Policy Committee (MPC) will continue to gradually increase the base rate in 2019. However, Carney has tempered this intended rise in base rates by stipulating that in the event of a disorderly Brexit the MPC would be prepared to similarly cut rates in order to support the economy.

Mark Harris, chief executive of mortgage broker SPF Private Clients, says: “It looks set to be an intriguing year. We expect interest rates to end the year around 1% and mortgage rates will reflect this.”

Competitive mortgage market

During the course of 2018, the competition in the mortgage market has become rife with more offers available and more options to entice buyers into the market than ever before. Looking to 2019, there is no indication that this competition between lenders will subside, making mortgages more accessible to a wider market. Currently, there are 1,459 cashback incentives available on residential mortgages which is nearly two-and-a-half times more on offer than in 2011, according to Moneyfacts.

David Hollingworth, of L&C Mortgages, offered: “This year has been very, very competitive with mortgage lenders pushing hard to attract borrowers. I don’t see a reason why that would change in 2019 and it might just be a tighter market with even more intense competition.”

First-time buyers

2018 saw an unprecedented number of first-time buyer transactions in the property market, with numbers reaching an 11-year high. With the news from the Budget that the Help to Buy scheme will be extended a further two years, many potential purchasers should also join the property market in 2019. Often, saving for a deposit is the chief hurdle for those wanting to buy a home, however with the availability of deals for people borrowing 95% of their home’s value soaring to 304 different mortgage options, this hurdle is now being circumvented by the mortgage industry. With more mortgages with lesser deposits available, as well as shared ownerships and purchase schemes offered, we should see first-time buyers once again on the rise throughout the course of the new year.

It takes just 8 minutes to decide on a property

As any estate agent can tell you, a successful sale hinges on a good first impression. Prospective buyers possess a sixth sense when it comes to viewing a property and if things aren’t up to scratch – inside and out – you can guarantee they will spot it.

In fact, a recent study has revealed that the average house hunter only needs eight minutes to decide if a property is for them or not and six in ten adults will also choose not to buy a property based on the condition of the exterior of the property, without even needing to view the inside.

In comparison, 18% of buyers admitted to buying the very first property they view and 15% said they decided to buy the property before they had even viewed it in person.

This decisiveness extends online, with the average buyer spending eight minutes deciding whether or not to visit a property – highlighting the importance of a good online advert.

75% also confessed to being irritated upon finding that an advert or online listing does not accurately represent a property when visiting in person.

The study also revealed which aspects of a viewing signalled an early exit for many prospective buyers. The main offender was an obvious damp patch, which 60% of buyers said would put a stop to any future transaction, whilst a house on a main road or cracks in the wall would also put an end to the viewing.

For the buyers who are good at seeking out the problematic finer details of the property, there were some decisive reasons for buyers backing out of the viewing, such as dirty toilet pipes, overflowing bins, wheelie bins left in front of the property and faded or yellowed paintwork.

Some viewers take issue with a sellers lack of preparation for the viewing such as untidy rooms, poor DIY and ashtrays left around the house.

Other reasons included logistical problems such as the size of the rooms being too small for the buyer’s furniture or issues with the natural lighting of the property. The current owner’s furniture cluttering up the layout of a room which preventing the buyer’s imagination from running wild led to over a third of buyers to back out of a purchase.

The list showcases the importance of sprucing up your home, both before putting it on the market and before every viewing. A prospective buyer needs to weigh up the additional costs and work involved in buying a property, so ensure you give your home the most generic makeover possible and organise your possessions and furniture in a way that won’t distract the prospective buyer.

The bank of Mum and Dad: generation rent

According to analysis produced by the Resolution Foundation, parental wealth has now developed into one of the determining factors whether young people in the United Kingdom own a home or not since the financial crisis – demonstrating the current inequality in the housing market.

Although home ownerships rates amongst the 25-34-year-old age group have indeed declined, the recent introduction of schemes such as Help to Buy and shared ownership, as well as the myriad of mortgages now available, have been helping first-time buyers on to the market. Despite this push, Britain’s young people have been dubbed “Generation Rent” due to their decreased likelihood to be able to purchase their own homes when compared to previous generations – they are much more likely to be renting from a private landlord.

The analysis produced by the Resolution Foundation is the first of its kind as it has linked two long-running data sets together in order to attempt to measure the importance of the aptly named “Bank of Mum and Dad”, referring to parents supporting their children on to the property market. The foundation found that those with parental property wealth were 80% more likely to become homeowners than those whose parents did not own their own home.

Stephen Clarke, senior economic analyst at the Resolution Foundation, said: “High house prices and sluggish wage growth have meant that being able to buy a home of their own is almost impossible for many young people without access to the Bank of Mum and Dad.”

Making an interesting comment on how to bridge the gap in inequality, the report stated that the government’s Help to Buy equity loan scheme ‘could be better targeted’ and should additionally consider family wealth.

The report added: “Fundamentally, schemes like HTB are about helping those who are close to being able to afford their own home. In order to improve home ownership prospects for the majority of younger people, more concerted action is needed.”

It takes just 8 minutes to decide on a property

Home ownership rates for young families rising

After a three-decade long hiatus during which it became even harder for young families to purchase their own property, official statistics from the Resolution Foundation thinktank have shown that ownership rates amongst this group are now on the rise.

According to the thinktank statistics, 190,000 more young families became homeowners over the course of the past two years with the biggest increases observed in Yorkshire and the Humber, Scotland and the North West, where the proportion of young families who are homeowners has risen by between 4.6% and 8.4%. The thinktank calculated the figures from government surveys dating back to 1961.

The last 30 years has seen a downward trend in ownership rates among young families, due to a variety of factors, including changes in the property market and fiscal instabilities. During the 1980s, home ownership peaked at 51% in 1989; however, this figure had halved to only 25% by 2016, being the lowest level since at least 1961 (the earliest government survey). By the end of 2018, the downward trend was finally bucked, with rates of home ownership increasing to 28%, with the numbers also trending upwards as we move in to 2019.

Resolution suggested that the changes in trend are down to differences in mortgage offerings over the past two years, with lower-deposit and more flexible offerings now available as well as the availability of larger mortgages. In addition to changes in lending habits, there is the relative slowdown in house price growth and stamp duty relief for first-time buyers, which have also aided those looking to join the property market.

Daniel Tomlinson, a research and policy analyst at Resolution, said: “Recent conditions in the housing market as we move away from the immediate aftermath of the financial crisis are finally helping more young families to buy a home of their own, but the long-term drivers of lower ownership rates are here to stay.”

For many young families, the opportunities now available to them to help them join the property market are now being made the most of, and therefore we are seeing the upward trend in ownership rates. A willingness to be more flexible in terms of their finances, as well as a willingness to move away from the bigger cities and in to more affordable areas are helping this group to purchase a family home, however the Institute for Fiscal Studies commented this year that average house prices had risen around seven times faster than the average income in the last 20 years, showing that property ownership is still no mean feat.